Manager Amy Morgan added: “Every time the song is given a platform it seems to react and key moments in the campaign have given it that platform. It has reacted through the roof in every environment, so we could read the data and use it to help take it to wider audiences.” From the moment the record was released it reacted, and nine months from release it’s still growing. “ Dave Bayley told me that he knew he had something special, but if he had told me then quite how far it would go I would never have believed him. “Heat Waves” has been an incredible journey, it’s a very modern hit,” Polydor co-president Tom March told Music Week.
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